888 Pushes its Fast Format Games with Latest "Action Squad" Promo 888 Pushes its Fast Format Games with Latest "Action Squad" Promo
Key Takeaways
  • While following its tried-and-tested format of simple daily missions, freerolls and lottery wheel spins, the superhero-themed promotion focuses the attention on 888’s new fast-format tournament and cash game structures.
  • Approximately $700,000 will be given away in cash prizes in the daily and weekly freerolls; each spin of a Power Scratchcard will give away approximately 33 cents in value and a SuperPower spin is worth just over $1.
  • Action Squad started this week and runs until November 5.

In its latest financial presentation, 888 Holdings touted the stability in its online poker vertical thanks primarily to the launch of new “RNG-based” games which shifted the focus away from traditional poker games to “more recreational, RNG-based” formats.

It should therefore come as no surprise that with 888’s major fall promotion, set to carry the operator through the critical September-October industry growth period, the company doubled down on this success. While following its tried-and-tested format of simple daily missions, freerolls and lottery wheel spins, the superhero-themed two-month promotion focuses the attention on 888’s new fast-format tournament and cash game structures.