Ranking Hero Founder Nicolas Levi Believes a Mature Market Needs a New Marketing Model Ranking Hero Founder Nicolas Levi Believes a Mature Market Needs a New Marketing Model
Key Takeaways
  • For the last fortnight, former Winamax Team Pro and co-founder of Ranking Hero, Nicolas Levi has been drumming up media interest in the release of the new HeroScore section of the data driven Ranking Hero website.
  • Poker Industry PRO spoke to him about how the new concept fitted in to his view of online poker marketing, and the development of Ranking Hero’s business model.
  • The adoption of the HeroScore has been the result of “many false starts,” and represents a vision for Ranking Hero closely aligned to Levi’s view of the future of online poker marketing.
  • “Moving people from one site to another doesn’t make the pie bigger, it doesn’t do anything for the industry…. we need to invent a new business model,” Levi explained.

For the last fortnight, former Winamax Team Pro and co-founder of Ranking Hero, Nicolas Levi has been drumming up media interest in the release of the new HeroScore section of the data driven Ranking Hero website.

Poker Industry PRO spoke to him about how the new concept fits into his view of online poker marketing, and the development of Ranking Hero’s business model.