Google Rolls Out Comprehensive Algorithm Update to Curb "Webspam" Google Rolls Out Comprehensive Algorithm Update to Curb "Webspam"
Key Takeaways
  • Penguin 2.0 “goes deeper” in detection of sites that break Google’s policy guidelines.
  • Advertorials were singled out as content that google will be penalizing more.
  • Rollout began yesterday and will affect 2.3% of English searches in the US.

Google announced Thursday that it had started to roll out the next generation of its system that aims to curb “black hat” SEO tactics.