Reads of the Week
Key Takeaways
  • Bet365 is still committed to affiliate marketing.
  • What’s poker player’s perspective from Russia.
  • What would regulated online gambling look like in NY state?

bet365 – Player Acquisition 2015

When the marketing Manager for one of the biggest online gaming companies in the world offers his opinion, it is worth taking note.

This week, Stephen Appleton, the Performance Marketing Manager for bet365, sat down with SBC News’ Ted Menmuir to talk about player acquisition.

Appleton discusses some recent changes to his team and emphasizes the importance of affiliate marketing both currently and in the future of igaming.