Survey: Players Switch Operators if the Mobile Offer is not Good Enough Survey: Players Switch Operators if the Mobile Offer is not Good Enough
Sean MacEntee, Creative Commons Attribution 2.0 License
Key Takeaways
  • While the mobile gaming channel is currently the fastest growing part of the industry, a new industry survey has found that only 30% of mobile gambling revenues are new money.
  • The 56% of players estimated to have switched from desktop to mobile devices for their gambling, represent an important market.
  • If operators don’t have a good mobile client, then they risk being unable to retain these players who may switch to a more convenient site.

While the mobile gaming channel is currently the fastest growing part of the industry, a new industry survey has found that only 30% of mobile gambling revenues are new money.