Key Takeaways
- The terms of the agreement value the combined company at between £3.2bn and £4bn, making it one of the largest gaming companies in the world.
- For GVC, it means the company has transformed into a highly competitive force in the UK retail sportsbook business.
- Ladbrokes brings with it an established digital presence with brands including Ladbrokes.com, Coral, Gala Casino, Eurobet and Betdaq, and it brings with it a presence in Australia, Belgium, Italy and Spain.
Online gaming giant GVC, parent company of the growing partypoker online poker brand, has completed a deal to takeover leading UK high street bookmaker Ladbrokes-Coral.
The terms of the agreement value the combined company at between £3.2bn and £4bn, making it one of the largest gaming companies in the world.
“The creation of one of the world’s largest listed sports betting companies, combining a portfolio of established brands, proven technology and leading market positions in multiple geographies, is a truly exciting prospect,” stated Kenneth Alexander, CEO of GVC, who will retain his position in the company.
