Full Tilt to Expand Casino Games with NetEnt Agreement

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Full Tilt currently offers roulette and blackjack, built into the poker client. A slots deal with Leander Games was announced in January.
 

Full Tilt Poker will expand its offering of online casino games through a new agreement with Scandinavian games supplier Net Entertainment, the companies announced Friday.

The publicly-listed Net Entertainment AB provides online gambling software to hundreds of gambling brands, including SportingBet, Ladbrokes, Paf and bet365.

The NetEnt casino suite offers over 150 games, including slots, video poker, table games, “mini-games” and lottery scratch cards, some with progressive jackpots pooled across licensees.

“Rational Group runs the largest online poker operation globally and we are very proud and excited about this partnership, which will allow us to be a first mover within their new casino channel venture,” said Net Entertainment’s Björn Krantz.

“Together with Rational Group, our games portfolio will reach a completely new player base,” he added.

Beyond Poker

In January, Rational Group made its first ever step into non-poker online gambling, with the rollout of Roulette and Blackjack integrated into the Full Tilt online poker client.

Later in the month, the group announced a partnership with Leander Games to add slots content under its Full Tilt brand. In February, Rational Group confirmed it was “exploring opportunities” in entering the “global sports betting market.”

With the NetEnt deal, Full Tilt is focused particularly on mobile. Currently, Rush Poker is Full Tilt’s only mobile product.

“Net Entertainment has some of the best games in the industry and will deliver a lot of value to our business, not least on the mobile platform,” said Sam Hobcraft, Rational Group Director of Casino.

Hobcraft was pinched from Betfair in October 2013 to lead Full Tilt’s new gaming division.

“We look forward to working with NetEnt to develop a truly innovative gaming experience for our customers,” he added.

The PokerStars brand has remained poker-only.

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