Paddy Power Signs New Deal with Arsenal FC
Key Takeaways
  • The new three-year deal will give Paddy access to its supporter base for marketing its brand, and access to Arsenal first-team for promotional purposes.
  • Last Week, Bodog announced it had signed with Arsenal to become its official Asian betting partner.
  • The Paddy/Arsenal deal is another in a string of partnerships between UK football clubs and iGaming companies announced in the last two weeks.

Paddy Power has re-signed with Arsenal Football Club to be their official betting partner for the UK, Ireland and Italy, the group announced Thursday.