Svenska Spel Removes All Bonuses to Protect Customers Svenska Spel Removes All Bonuses to Protect Customers
Key Takeaways
  • Swedish Svenska Spel has taken the decision to remove all bonuses.
  • CEO Lennart Käll explained that “bonuses and discounts … risk … driving increased gambling, which ultimately may include an increase in problem gambling.”
  • The change may make it easier for the Swedish state to take action against advertising by unlicensed operators.
  • Adverts which include bonuses could theoretically be deemed to be “socially irresponsible.”

In a decision motivated by consumer protection issues, Swedish Svenska Spel has removed all bonuses and any other form of discount or cash rebate with immediate effect.