Key Takeaways
- The Spanish online gaming association, JDigital, has estimated that the proposed new rules for advertising will result in a 20% decline in spending by regulated online gaming operators.
- 2013 figures show that the regulated online gaming industry spent around €140 million on advertising, a figure which JDigital believes will be reduced to €115 million if the new rules come into force as currently specified.
- JDigital and the Spanish regulated operators have been allowed to contribute to the consultation process, and the resulting bill must still be approved by parliament, however, even though some of the most restrictive measures may be leavened, the industry will have to operate in a more difficult marketing environment when the measures are implemented later this year.
The Spanish online gaming association, JDigital, has estimated that the proposed new rules for advertising will result in a 20% decline in spending by regulated online gaming operators.
