Key Takeaways
- The Industry Group For Responsible Gambling (IGRG) has announced changes to the Industry Code for Socially Responsible Advertising.
- The new guidelines require more prominent socially-responsible gambling messages, and the removal of pre-watershed gambling advertising.
- Advertising must also have a clear “18s only” message in print and TV.
During the parliamentary debate on the UK’s 2015 gambling law amendments, the Department of Culture Media and Sport (DCMS) agreed to conduct a review of gambling advertising.
Following the review, the Industry Group For Responsible Gambling (IGRG) has announced changes to the Industry Code for Socially Responsible Advertising, which UK licensed operators are required to adopt.
