- The UK Advertising Standards Authority (ASA) has upheld a complaint made against Stars Interactive Ltd, for a TV advertisement that depicted an inexperienced player making a bluff at a home game.
- The advertisement which shows a player talking himself into making an “all in” bluff by considering all the times he had “bluffed himself” away from the poker table aired on UK TV in October 2017.
- “The campaign idea came from a specific insight: Most people think they need to be an expert to win at poker, whereas they just need basic human and social skills.”
The UK Advertising Standards Authority (ASA) has upheld a complaint made against Stars Interactive Ltd, a subsidiary of The Stars Group, for a TV advertisement that depicted an inexperienced player making a bluff at a home game.
The advertisement which shows a player talking himself into making an “all in” bluff by considering all the times he had “bluffed himself” away from the poker table aired on UK TV in October 2017. A voice-over states that bluffing was “the only way to win” the hand.
“If you can bluff yourself, you can bluff anyone. PokerStars, you’re already a great poker player,” the voice-over concludes.
An English language version of the ad in question can no longer be found online, but a French version, embedded below, is still listed on YouTube by the advertising agency.
