Key Takeaways
- Winamax TV aims to bring together the worlds of poker and sports with 40 hours of programming each week across 25 separate live shows.
- In the UK, PokerStars has struck a deal with Channel Four—one of five terrestrial TV channels broadcast nationwide—to air the PokerStars Championship Cash Challenge.
Two of Europe’s leading online poker companies are making a strong investment into TV this year, with leading French operator Winamax launching a new digital TV channel and PokerStars returning to mainstream UK TV as they ready to air “PokerStars Championship Cash Challenge.”
