PartyPoker Claims 50% of New Jersey Market

The combined player pool of Borgata and PartyPoker NJ makes up 50% of the total New Jersey online poker market.
Share:

PartyPoker’s New Jersey online poker network boasts 50% of the cash game traffic in the regulated market, the latest data from PokerScout shows.

The PartyPoker network, which shares a player pool between its own-branded poker room and BorgataPoker.com, boasts 240 average concurrent real-money players, based on a 7-day moving average.

Nipping at its heels is WSOP.com, which operates independently on 888 software, with 150 average players, or just over 30% of the market.

888’s own poker network AAPN, of which 888poker NJ is currently its only skin, makes up roughly 15% of the market. Ultimate Poker’s New Jersey operation struggles behind with just 4%, significantly less than it retains in Nevada. Ongame’s New Jersey network, which counts Betfair as its sole skin, remains untracked. The recently approved Golden Nugget will join the network in January 2014.

The top three networks have all seen welcome steady growth in the past two weeks, with PartyPoker up 8%, WSOP up 18%, and AAPN 15%, according to PokerScout data.

Combined, over 480 players are playing regulated online poker in New Jersey at any one time, over 2.5x that in the regulated Nevada market.

The most fitting point of comparison could be with Svenska Spel, the monopoly provider of online poker in Sweden, which competes with, but has certain market advantages over, the major dot-com offshore sites. With a population of 9.5 million, it is approximately the same size as New Jersey.

Svenska Spel has an average of 650 concurrent players, as reported by PokerScout; the New Jersey market is already three quarters of the size, and can be expected to overtake the Swedish poker room in the next couple of months if December’s growth continues.

Comments