Key Takeaways
- During October, PokerStars has targeted one of the eleven regional promotions it is currently running at the Japanese market.
- The Japan Autumn Festival offers four freerolls every day in October. In total the tournaments offer $8,000 in prizes which mainly consist of 2,200 tickets to PokerStars’ guaranteed tournaments.
- Japan was not among the countries listed when Amaya determined to pull PokerStars and Full Tilt out of many markets at the beginning of this month. The country has a population of 126 million with a GDP of $4.9 trillion, making it an attractive market from an economic perspective.
The marketing benefit of being the largest poker room in the world gives PokerStars the levels of player liquidity necessary to justify regional promotions in markets that are too small for other operators to address directly.
During October, PokerStars has targeted one of the eleven regional promotions it is currently running at the Japanese market.
