Caesars Interactive Adopts Income Access Affiliate Software

The WSOP branded online poker rooms expect the deal to help achieve higher growth rates in the US state regulated markets.

Key Takeaways

Caesars Interactive Entertainment (CIE) has become the latest major operator to adopt the Income Access affiliate management software for its regulated gambling sites in Nevada and New Jersey.
The software will be used across the WSOP.com online poker sites as well as the casino sites, CaesarsCasino.com and HarrahsCasino.com. Income Access is already used in the New Jersey Market by the Borgata Casino and Betfair.

Caesars Interactive Entertainment (CIE) has become the latest major operator to adopt the Income Access affiliate management system for its regulated gambling sites in Nevada and New Jersey.

21+ in OH. Please play responsibly. For help, call the Ohio Problem Gambling Helpline at 1-800-589-9966 or 1-800-GAMBLER.

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Jocelyn Wood, Editor Joss is a graduate in English from the University of Birmingham and has a Master’s Degree in Organisational Development from the University of Manchester. His career path has taken him from the British Army, through business & finance to seven years as a successful professional poker player. His experience of the European Union, law, accounting, finance, regulation and online poker provide the basis for his insights in the PRO specialist categories of Industry and Law & Regulation. As CEO he steered his own company through full Financial Services Authority regulation, and was asked by Morgan Stanley to take their UK mortgage business through the same process. Although British, he lives in Arequipa, Peru, set high in the mountains and surrounded by volcanoes. He is married to a Peruvian and has three children.

Article published on July 31, 2015.

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