Key Takeaways
- Since PokerStars launched, the market as a whole is up 20% year-on-year, and all three operators are in contention for the lead.
- The competitive market of New Jersey is even more impressive when compared against some of its European counterparts.
- The early entrants having the opportunity to stake out a solid foothold in the market before the PokerStars brand started to compete surely has contributed to the success of the market as a whole.
When PokerStars launched in the New Jersey online poker market, it surprised no one that it immediately became the market leader. Maybe some eyebrows were raised when the former top dog, the combined network of WSOP and 888, fought back and retook the top spot, if only for a few days.
