Exclusive: PartyPoker’s Bold Rebranding Signifies “New Beginnings”

Orange logo sets the tone for PartyPoker’s fresh start.

Key Takeaways

PartyPoker gets a new logo.
Orange is for “new beginnings” & a “unique, flexible and fundamentally enjoyable” playing experience.

PartyPoker has unveiled a new logo, part of a major overhaul of its online poker brand which signals a “clean break from the past,” pokerfuse PRO was told.

21+ in OH. Please play responsibly. For help, call the Ohio Problem Gambling Helpline at 1-800-589-9966 or 1-800-GAMBLER.

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Jocelyn Wood, Editor Joss is a graduate in English from the University of Birmingham and has a Master’s Degree in Organisational Development from the University of Manchester. His career path has taken him from the British Army, through business & finance to seven years as a successful professional poker player. His experience of the European Union, law, accounting, finance, regulation and online poker provide the basis for his insights in the PRO specialist categories of Industry and Law & Regulation. As CEO he steered his own company through full Financial Services Authority regulation, and was asked by Morgan Stanley to take their UK mortgage business through the same process. Although British, he lives in Arequipa, Peru, set high in the mountains and surrounded by volcanoes. He is married to a Peruvian and has three children.

Article published on July 01, 2013.

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