The "Pay Day Effect" on Swedish Cash Game Traffic
Key Takeaways
  • The Swedish market, experiences an extremely strong end of month cash game traffic boost.
  • The global market exhibits the same pattern, but it is much reduced and therefore less easy to see.
  • The smoothing effect in the global data may be because the bigger operators have managed to coordinate their promotions to compensate, whereas in the absence of targeted promotions to encouragement higher volumes of play, Svenska Spel’s players have fallen into a more natural rhythm.

The Swedish market—which means the sole online poker room, Svenska Spel—experiences a predictable and pronounced end-of-month cash game traffic boost, traffic data shows.