Svenska Spel Feels the Effects of Ending Bonuses
Key Takeaways
  • Six months after ending bonuses and promotions which encourage play, Svenska Spel has reported that operating profits have fallen by more than 6%.
  • After three months it appeared that cash game traffic was just 2% below where it might otherwise have been, but six months on, Svenska Spel looks to have underperformed the global dot-com market by around 18%.

Six months after ending bonuses and promotions which encourage play, Svenska Spel has reported that operating profits have fallen by more than 6%.