Next month’s launch of ESPN Bet in 16 states faces some unique challenges, but finding a snappy logo isn’t one of them.
Top tier bookmakers DraftKings, FanDuel, Caears and BetMGM sit alongside Circa, Bet365 and Penn as the first batch of applicants hoping for Kentucky sports betting approval.
The revolutionary partnership will result in a new sportsbook brand, ESPN Bet, which aims to disrupt the US sports betting market.
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