Chico Network brand, Action Poker, has been traded once again, this time it becomes part of the Equity Poker Network (EPN), the “cooperative” style network which aims to reduce competition between skins to maximize mutual profitability.
In October 2011, Play Safe Holding AS sold the Chico Network to Julian International Holdings but kept the Action Poker brand. Since then Chico has been restored to growth and cash out problems have been resolved. Now, Action Poker returns to its former CEO, Clive Archer, the founder of the EPN.
According to EPN, the “transition to EPN will be swift and relatively seamless to ensure that remaining Action Poker account holders will be shielded from any apparent impact to the availability of their gaming options, and in the interests of continuity of their play.”
EPN uses Chico software, so players should be familiar with their new environment. The target market will be different to EPN’s main skin, FullFlushPoker.com, to which Action Poker will be a “European sister brand.”
Action Poker players will be offered a new deposit bonus of 150% up to $600 plus an instant cash back payment for all deposits above $50.
Since the EPN launched it has shown slow but steady growth, with six separate skins generating a player pool which manages to fill an average of 150 cash game seats. A Full Flush Poker spokesperson said that they were “excited to be the instrument of Action Poker’s rebirth” and planned to restore the brand “to its former glory.”
Although a banner announcing the transition to EPN is on the Action Poker home page, the terms and conditions continue to identify the ownership as Play Safe Holding.