Caesars Interactive, the online division of World Series of Poker parent Caesars Entertainment, has begun the process of applying for an online gambling license in New Jersey according to a recent Press of Atlantic City report.
The Caesars Interactive application, if successful, would allow Caesars’ online division to bring some of the games it already offers overseas to the US market. Caesars Interactive, which was founded in 2009 as Harrah’s Interactive, is based in Montreal and already offers a real-money casino-games suite to UK players.
Caesars Interactive is headed by former PartyGaming CEO Mitch Garber, who has a long history in online gaming, including a stint as the head of Optimal Payments, which later acquired online processing site NETELLER. Garber’s old ties to Optimal likely played into an online processing deal between Optimal and Caesars Interactive which was hammered out late last year.
The US-based parent company, Caesars Entertainment, already operates four Atlantic City casino properties: Bally’s, Caesars, Harrah’s Resort Atlantic City, and the Showboat.
The Press of Atlantic piece quotes Caesars Interactive spokesman Seth Palansky as stating that CI hopes to offer more than just poker in New Jersey. Palansky was formerly the WSOP's Director of Communications before moving over to a similar role at Caesars Interactive.