BetMGM Leads $107.5 Million Market for Michigan Online Casinos

The Michigan online casino market topped $100 million in gross receipts for the third month in a row in November this year, and BetMGM Casino continues to be the clear winner.

With close to 40% of the gross receipts, BetMGM Casino MI handled more revenue than the next two operators combined, clearly marking out its territory at the top of the Michigan pile.

The online casino in MI market continues to grow near the end of its first year of operation. After coming online in January of 2021 with nearly $30 million in gross receipts, the latest numbers from November are more than triple that initial value.

Between all the operators in the state, there was more than $107.5 million spent on Michigan gaming sites in November, and more than $40 million went through the coffers of BetMGM. While both the market leader and the market as a whole saw a small contraction over October, the third straight month of $100 million-plus bodes well for the end-of-year numbers.

The $40.1 million in online casino gross receipts from BetMGM includes online poker numbers. That compares to about $16.8 each for the next two operators, DraftKings Casino and Fanduel Casino, who are in a battle for second place in the market, while 11 other operators make up the other $30 million-plus.

BetMGM is King of the Michigan Hill

With more than $40 million in gross receipts for November, which accounts for 37.3% of the total market, BetMGM is the clear leader. In fact, it handled more revenue in November than both DraftKings and FanDuel combined, which together handled just over $33 million.

All three of the top operators saw contractions in revenue in November, with BetMGM falling by more than $1 million from $41.4 million in October to $40.1 million in November. The number two operator, DraftKings, saw a bigger reduction, dropping from $19.7 million in Oct to $16.8 million on the last report.

The number three operator, FanDuel, saw the most consistent month-on-month performance out of the top three, though it still saw a drop. In October, FanDuel posted $17.6 million in revenue, while in November, it handled $16.8 million.

Rush Street Leads the Middle Tier

There is a clear gap between the top three operators and the middle tier group of five in the Michigan online casino market. Rush Street Interactive (RSI) under its BetRivers brand is the clear leader with more than $7 million in total receipts, but that was down slightly from the operator record of $7.27 million handled in October.

Just behind RSI in November was Golden Nugget, who had $5.8 million in gross receipts for Nov. That was up from $5.2 million in October, and just $4.7 million in Sep for the second straight month of growth for Golden Nugget. Penn Sports, Wynn, and Fox Bet/PokerStars rounded out the middle tier group that combined for almost $24.2 million in gross receipts.

Pala and William Hill Best of the Bottom

There are six operators battling for the lead in the bottom tier of the Michigan market. Leading the way are Pala Interactive and William Hill in a virtual dead-heat for the lead of the bottom six. Both operators handled about $2.37 million in revenue, with William Hill edging out Pala for the top spot by about $5,000.

The total receipts handled by the bottom tier operators came in at just under $10 million for Nov, with the top two in the group accounting for almost half of that.

Despite being slightly smaller than October, November marked the third month in a row that the Michigan online casino market capped $100 million in gross receipts. From the first month of operations, BetMGM has consistently led the way with the most revenue.

The last three months of market data bode well for the end-of-year numbers and the market moving forward into 2022. With the first short month removed from the data, the market averaged more than $95 million in revenue monthly so far this year, and even with the short January numbers included, the average monthly revenue for 2021 is just under $90 million so far with one month of data yet to come.

With the Michigan market less than a year old, it looks like the first year of operations will end on a high, with more than $100 million in revenue for the final four months of the calendar year. While the final numbers on the year are yet to be released, with 11 of 12 months in, things are looking hot for Michigan online casinos in 2022.