The Global Poker Index (GPI) has entered an agreement to produce “poker-centric video content” for distribution by CineSport—a digital video provider that supplies sports news, features and analysis to over 7 million viewers in the US.
“This strategic partnership finally gives us the opportunity to reach a U.S. sports market that’s interested in poker content,” CEO Alex Dreyfus stated in a press release.
Under the terms of the deal, CineSport will produce and distribute “original poker programming” with GPI producing “exclusive game highlights, ranking updates, and features.”
CineSport’s clients include The Boston Globe, Philly.com, The St. Louis Post Dispatch, and the Atlanta Journal Constitution. Content will also be distributed to “portals, aggregators and social platforms. The result will create a fully integrated content and marketing platform that will bring poker content to U.S. sports fans in an entirely new way.”
“Our goal is to become the AP/Reuters of poker,” Dreyfus told pokerfuse, adding that the intention is to “promote poker as a sport” and to “bring poker into the mainstream sports consciousness.”
GPI has assembled a team to produce the mainstream video content using footage provided by strategic partners and organizers of poker events. On camera personalities with a background in poker will be announced in the coming weeks, according to Dreyfus.
In the coming months, GPI will be focusing more of its efforts on helping poker to become prevalent in mainstream media, Dreyfus stated. It will also seed a number of “initiatives” that can contribute to achieving that goal.
“We believe Poker will be a ‘growth’ sport in the next few years; it’s exciting to get on board with this trend early on,” said CineSport COO Michael Dresner.