Four weeks after a one-off doubling of its Sunday Major guarantee to $100,000, partypoker New Jersey is doing it again.
The March 30 tournament will attempt to repeat the success partypoker had on March 2: 786 players entered the $200 buy-in event, smashing the guarantee to provide a prize pool of $145,000, and the largest first prize so far in New Jersey of nearly $27,000.
Partypoker NJ and Borgata Poker are also running the first New Jersey Championship of Online Poker (NJOPC) next month. The initial ten-event draft schedule was quickly increased to 15 events following player feedback.
The series will start on April 19 and includes a $200 buyin $200k guaranteed Main Event with $50k guaranteed to the winner. Currently $600k is guaranteed in prizes across the series.
The big tournament plans appear ambitious in light of the technical difficulties last weekend, which forced the abandonment of the regular weekly $50k Sunday Major. Network bosses must feel confident that the problems have been fixed.
The partypoker/Borgata Poker network is the clear leader in the New Jersey market. For a while, WSOP New Jersey looked to be catching up, but the gap has been restored. The advantage of an early lead is that increased player liquidity allows for higher tournament guarantees, which in turn act as a major marketing attraction—and the virtuous circle then repeats.