pokerfuse online poker news
PokerStars’ Dream Team promotion drops Neymar Jr in the UK because of advertising restrictions. Winamax offers half-price entries to its weekly multi-day event due to poor turnout.
Marketing Insight

PokerStars subs in Negreanu, Winamax offers half price entries, and poker celebs endorse DFS.

Bet365 Performance Marketing Manager believes that the industry still has a major role to play. Meanwhile other giants in the industry have looked to move away from traditional affiliate marketing.
Bet365 Remains Committed to Affiliate Marketing

Affiliates “can be underestimated” in the industry says Bet365 exec.

The PokerStars MicroMillions embodies all the marketing power that the operator has acquired from its position as number one in the global online poker industry. The Main Event needs a minimum field of 50,000 players just to make its $1 million guarantee.
Marketing Insight

WSOP players with nothing to do on the 4th of July can step into the WPT500 at the Aria Resort & Casino.

Amaya has a new shareholder. Ladbrokes looks to merge with Gala Coral.
Industry Insight

The new owner of the World Poker Tour is Chinese gaming company Ourgame.

Online gaming marketers watch on as YouTube Gaming is set to shake up online streaming industry. XL Media acquires stake in a marketing firm.
Marketing Insight

Sam Trickett is a free agent again, while Dwan and Ivey pick up a promo gig in Asia.

Investors can now buy and sell Amaya shares on Nasdaq. Takeover rumors are again driving gaming stocks higher—but Caesars Entertainment has seen steep slides as it gets the wrong side of judicial rulings over its assets.
Industry Insight

Investors can now buy and sell Amaya shares on Nasdaq.

The New Jersey Division of Gaming Enforcement (DGE) has issued a Director's Advisory Bulletin (DAB) to explain its approach to the position of affiliates that have marketed non-licensed sites.
New Jersey DGE Offers Affiliates Conditional Amnesty

Affiliates who comply with the conditions by November 1 will not have their prior activities held against them in any license application.

A wide variety of promotions are on offer for the WSOP, both from WSOP's state regulated sites and from other operators looking to piggyback on the tournament series' extensive publicity.
Marketing Insight

Sky Poker has revamped its VIP scheme to attract more recreational players.

For the last fortnight, former Winamax Team Pro and co-founder of Ranking Hero, Nicolas Levi has been drumming up media interest in the release of the new HeroScore section of the data driven Ranking Hero website.
Ranking Hero Founder Nicolas Levi Believes a Mature Market Needs a New Marketing Model

PRO interviewed former Winamax Team Pro Nicolas Levi about how HeroScore reflects a different vision of online poker marketing.

The World Series of Poker in Nevada is bringing collateral benefits to online poker room WSOP Nevada.
Poker Room Insight

William Hill ends its rakeback program in response to iPoker’s new source based rake system.

William Hill Poker has announced that it will no longer offer rakeback with effect from June 1. Players who have rakeback deals as the result of signing up to the poker room through affiliates will be moved to the VIP program.
William Hill Ends Rakeback and Switches Players to VIP Program

The decision results in the first major customer impact from the introduction of iPoker’s Source Based Rake.

On June 1, the changes PokerStars is making to affiliate revenue sharing agreements come into effect. The reduction in the period for which revenue share will be paid to two years will have a major impact on many major affiliates.
The Effects of PokerStars Affiliate Changes Begin to Ripple Through The Industry

Poker-Red is crowdfunding its WSOP coverage to make up for lost income from PokerStars.

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If WSOP Moves, Where Will Poker Players Go To Get Mugged, Legionnaires’ Disease?
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