Operator continues its plan to make PokerStars the “Master Brand” as famous rewards program gets a rename.
It marks the first signing to the new PokerStars Sports brand, formally BetStars.
The new TV advertising campaign takes a lifestyle brand approach to promote poker, casino and sports all under the PokerStars brand.
PokerStars is now part of one of the world’s largest gambling companies.
Operator’s five-year experiment to launch a new sports betting brands comes to an end.
Sports betting is the focus, but poker remains a key component of the deal—Flutter could inherit six online poker brands across four separate platforms.
A sports betting strategy in the United States and Europe, expected investigations, product diversification and concentration: five takeaways from last week’s mega-merger proposition.
Building on SkyBet’s successful formula, FOX also rolls out a free-to-play sports prediction game Super 6 nationwide.
Adverse exchange rates, unfavorable win margins and continual problems in “disruptive” markets dampen the mood.
Exactly one year after the US Supreme Court overturned the PASPA act, Atlantic City’s Borgata Casino launches its own sports wagering option BorgataSports.com.
Media conglomerate Fox Corporation acquires stake in PokerStars’ parent company, and partnership will launch free-play and real money sports betting products under FOX Bet brand.
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