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pokerfuse online poker news
Flutter Continues Branding Rejig with PokerStars Rewards Name Change
Flutter Continues Branding Rejig with PokerStars Rewards Name Change

Operator continues its plan to make PokerStars the “Master Brand” as famous rewards program gets a rename.


PokerStars Sports Signs David Ginola As Ambassador
PokerStars Sports Signs David Ginola As Ambassador

It marks the first signing to the new PokerStars Sports brand, formally BetStars.


"I'm In": PokerStars Launches New Multi-Vertical Global Ad Campaign
“I’m In”: PokerStars Launches New Multi-Vertical Global Ad Campaign

The new TV advertising campaign takes a lifestyle brand approach to promote poker, casino and sports all under the PokerStars brand.


The Stars Group, Parent Company of PokerStars, is Now Part of Flutter
The Stars Group, Parent Company of PokerStars, is Now Part of Flutter

PokerStars is now part of one of the world’s largest gambling companies.


PokerStars, The Master Brand: TSG Retires BetStars, Switches to PokerStars Sports
PokerStars, The Master Brand: TSG Retires BetStars, Switches to PokerStars Sports

Operator’s five-year experiment to launch a new sports betting brands comes to an end.


Online Poker Under the Flutter-Stars Group Merger: Six Key Points
Online Poker Under the Flutter-Stars Group Merger: Six Key Points

Sports betting is the focus, but poker remains a key component of the deal—Flutter could inherit six online poker brands across four separate platforms.


All of a Flutter: Five Thoughts on the Proposed Flutter-TSG Merger
All of a Flutter: Five Thoughts on the Proposed Flutter-TSG Merger

A sports betting strategy in the United States and Europe, expected investigations, product diversification and concentration: five takeaways from last week’s mega-merger proposition.


FOX Bet Becomes Face of US Real Money Sports Betting for The Stars Group
FOX Bet Becomes Face of US Real Money Sports Betting for The Stars Group

Building on SkyBet’s successful formula, FOX also rolls out a free-to-play sports prediction game Super 6 nationwide.


TSG Q1 2019: A Series of Unfortunate Events
TSG Q1 2019: A Series of Unfortunate Events

Adverse exchange rates, unfavorable win margins and continual problems in “disruptive” markets dampen the mood.


Borgata Casino Launches its Own Sports Betting Platform
Borgata Casino Launches its Own Sports Betting Platform

Exactly one year after the US Supreme Court overturned the PASPA act, Atlantic City’s Borgata Casino launches its own sports wagering option BorgataSports.com.


In FOX Sports, The Stars Group Has Finally Found its US Media Partner
In FOX Sports, The Stars Group Has Finally Found its US Media Partner

Media conglomerate Fox Corporation acquires stake in PokerStars’ parent company, and partnership will launch free-play and real money sports betting products under FOX Bet brand.


PokerStars Sports Book Receives Largest Fine to Date in New Jersey
PokerStars Sports Book Receives Largest Fine to Date in New Jersey

Legalized sports betting in the state of New Jersey is still in its infancy. In these early months, it’s important for…


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