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The UK Advertising Standards Authority (ASA) has upheld complaints against four online gaming operators for an advertorial posted online by an affiliate that promoted an "irresponsible" message, breaching multiple codes of conduct.
UK Advertising Authority Tells Operators They are Ultimately Responsible for Affiliate Promotion

ASA upholds complaints against 888, Ladbrokes, Sky Vegas and Casumo for an irresponsible advertorial published online by an affiliate.


Guarantees for WCOOP are up 20% on the $50 million guaranteed last year and larger than the $55 million SCOOP earlier this year.
By the Numbers: How Over $100 Million Will be Paid Out in Online Tournament Series Next Month

Record-breaking $60 million WCOOP will lead the pack as all operators up their total guarantees.


Launched ten days ago, the new #GameOn social media campaign "sees the superstars face-off in a battle of wits using the metrics of their social media channels as scorecards."
Unilad Helps PokerStars Push New Bolt, Hart Marketing Videos

With its reported one-billion-a-week social media reach, “lad culture” publisher will promote PokerStars’ new #GameOn marketing campaign.


Recently, two very different operators announced new sponsorship deals targeting the Brazilian online poker market: GVC’s partypoker announced the…
Celebrity Signings and Poker Club Sponsorships: Online Poker Industry Eyes Brazil

European operators are hopeful that regulated online gambling will spread to Brazil while Bodog sees the immediate gray market opportunity.


Last week two very different operators announced new sponsorship deals targeting the Brazilian online poker market: GVC's partypoker announced the signing of a high profile Brazilian actor; offshore online gaming operator Bodog announces the sponsorship of Brazil's largest poker club.
Celebrity Signings and Poker Club Sponsorships: Online Poker Industry Eyes Brazil

European operators are hopeful that regulated online gambling will spread to Brazil while Bodog sees the immediate gray market opportunity.


The first hints that PokerStars was planning to take on Zynga Poker with its own play money app emerged five years ago.
A History and Analysis of PokerStars’ Social Poker Push

PokerStars’ Jackpot Poker now enjoys an unrivaled position in the social gaming space: It exists on practically every platform, on all major distribution channels. Can it be turned into a significant revenue generator for Amaya?


The $102,000 No-Limit Hold’em 8-Max, Super High-Roller tournament is part of the World Championship of Online Poker (WCOOP), PokerStars’ flagship online poker tournament series.
Jason Mercier to Live Stream $102,000 Buy-in Online Poker Tournament

Popular poker live streamer Jason Somerville to provide commentary and interact with fans.


Caesars unloads Palytika, moves closer to an agreement with its junior bondholders. GVC has announced a plan to refinance the debt it incurred when it purchased bwin.party back in February.
Industry Insight

Caesars sells Playtika for $4.4 billion, GVC restructures debt, MGM closes on Borgata and more.


The management team at Playtika will continue to run the day-to-day operations from its headquarters in Herzliya, Israel.
CIE Sells Playtika for $4.4 Billion, Retains WSOP

Caesars Interactive Entertainment, the division of Caesars Entertainment that operates the World Series of Poker, has…


Team-based poker has become a trend in 2016. A look at the history of team-based poker suggests that it has never managed to overcome the individual nature of poker to attract a wide audience.
2016: The Year of Team Poker

Powerful promoters, technological changes and social trends may allow team-based poker to succeed in a way it has not in the past.


PokerStars publishes its 2016 "Social Poker Table" 888poker accompanies its TV campaign with a new freeroll promo.
Marketing Insight

New signings, TV campaigns, media deals and promotions in this week’s summary of marketing news in the online poker industry.


Daniel Negreanu, last year’s top social influencer, slipped to third place, despite a Twitter and Facebook following of over 400,000 people.
Grospellier Tops PokerStars’ 2016 “Social Power Table”

French online poker professional Betrand “ElkY” Grospellier has topped a list of the top poker professionals…


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Mike Postle To Be Inducted Into Poker Hall Of Fame
After being cleared of all allegations in its 45-minute investigation of Stones Live Poker steams, Mike Postle has immediately been inducted into the 2020 Poker Hall of Fame, leapfrogging over the formalities of the… — read more »
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