The merger adds complexity to the future of the US sports betting market for William Hill and The Stars Group.
If test sports wagering goes well on Friday, Hollywood Casino will go live in PA at 11am on Saturday.
William Hill has revealed that it wants to create a “network of market access agreements” so it can offer sports betting in every US state.
Three land-based sports wagering licenses were approved by the Pennsylvania Gaming Control Board at its recent hearing.
Swedish owned NetEnt will make their portfolio of digital casino games available on the Hollywood Casino site when it goes live.
A recent partnership in Pennsylvania with Hollywood Casino is the latest move by William Hill in its efforts to establish a foothold in the emerging US sports betting market.
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