- PokerStars US partners with NextGen Poker for NAPT 2023 coverage.
- NextGen Poker, a YouTube sensation, will provide fresh and quick poker content.
- The team offers hand breakdowns, Vlogs, and Podcasts.
- An innovative marketing strategy aims to engage young poker fans.
- Stay tuned for unique insights into NAPT Las Vegas this November.
While the operator will promote this and other US-based live poker events through several channels, a brand new marketing strategy involving a team of young and talented content creators from NextGen Poker is also in the works.
PokerStars US recently announced that it will be partnering up with NextGen Poker, whose members will be given free rein to create content around live poker events across the US in the coming months.
With the deal now closed, we can expect the first PokerStars-specific event to come during the 2023 NAPT Las Vegas, which is scheduled to kick off on November 4.
What Is NextGen Poker?
Made up of Jack, Rosey, and Frankie, NextGen Poker is a team of young poker enthusiasts who entered the poker media space on their own accord and made quite a stir.
The group currently works exclusively through YouTube, with YouTube Shorts being their specialty, and in their brief time on the platform, they have managed to become one of the biggest poker channels out there.
With over 150 million views on their Shorts, NextGen Poker is now one of the most popular poker-related channels on the platform, as the quick and entertaining videos seem to attract tons of attention from all types of fans.
PokerStars has recognized the value of this and will be working with NextGen Poker to create engaging and fun content for young poker fans who do not have the patience for long-winded videos and want to get straight to the action.
What Can We Expect?
It is not yet fully clear what the partnership between PokerStars US and NextGen Poker will produce, as the first pieces of content are yet to show up on the channel.
We know that NextGen Poker typically creates shorts with quick hand breakdowns of poker hands from different venues, encompassing both cash games and tournament poker.
When the team goes out to cover events like NAPT, we can expect them to join the action themselves and give us some hand breakdowns of their own, but also break down some of the big hands from other popular players.
The team has also done some Vlogs and Podcasts in the past, so we would not be surprised to see this form of content on their channel, covering NAPT and other PokerStars events in more detail.
Yet, NextGen Poker is now highly specialized in Shorts, so we can definitely expect the bulk of content to come from this particular area of their YouTube channel.
First Action in Early November
The partnership between PokerStars US and NextGen Poker was announced just over a week ago and will be going live come November, as the team takes to Resorts World to give us their unique take on NAPT Las Vegas.
This will be the first time that PokerStars US is doing this kind of guerilla marketing, and according to the operator, the guys at NextGen Poker will not be working under any scripts but will be allowed to run their own coverage the way they see fit.
Stay tuned for the first pieces of content from this talented team of video content producers as we look forward to seeing their take on the historic event that is about to go down in Las Vegas a couple of weeks from now.