The latest market statistics released by Italian regulator AAMS highlight the decline of poker in the regulated and segregated national market.
January 2014 gross wagers in poker cash games were €12.2bn, 20% lower than January 2013 and 50% lower than January 2012. Tournament revenues declined 26% compared with last year.
The revenue figures show that PokerStars generates 52.8% of all cash game revenues, which compares well with its 54% cash game traffic share—data from PokerScout that can be seen in the pokerfuse PRO Directory entry for Italy. Tournament revenues comprise just 16% of the total.
In Spain, a very similar market, PokerStars has a 72% market share of cash game traffic. The difference may be down to the fact that the Italian market contains a number of well known local operators, with established brands. In Spain the major gambling company, Codere, never managed to get much traction with its forays into online poker.