Uruguayan and Liverpool soccer player and 2013-2014 Player of the Year Luis Suárez has signed with 888poker as a global brand ambassador, the online poker room will announce at a live press conference later Wednesday.
Suárez is considered one of the sport’s best strikers. He is Uruguay’s all-time goalscorer, notching up a career 35 international goals. Last year, The Guardian newspaper ranked him the ninth-best footballer in the world.
He has a number of world records under his belt. In April, he was named PFA Player of the Year, and earlier this month the Football Association Writers bestowed upon him the same award.
He played an instrumental role in Uruguay’s World Cup campaign in 2010, his three goals helped the team secure a fourth place finish.
The country has high hopes this summer for the 2014 World Cup in Brazil, assuring substantial exposure for 888’s latest signing. Suárez was South America’s top goal scorer in the playoff period, scoring 11 goals.
At a press conference later today, to be livestreamed on YouTube (see below), Suárez will discuss the 888poker signing, his Premier League season, and the upcoming World Cup in Brazil.
Online poker operators have for a long time courted stars from the world’s most popular spectator sport. Perhaps the biggest signing to date was in early 2013, when market leader PokerStars signed Brazilian Football Legend Ronaldo. It is a central part of bwin.party’s marketing strategy throughout Europe, and many other online gambling firms signed deals ahead of the 2013-2014 season.
888poker operates the second largest online poker network operating in the dot-com market. It also operates a successful regional poker room in Spain and New Jersey, and provides the software for regulated online poker in Delaware.