Online sports betting, poker and casino site Bodog has announced a new three-year, multi-million pound deal with the UK’s historic Arsenal Football Club as their “Official Asian Betting Partner.”
The deal allows for Bodog to capitalize on Arsenal’s ever-growing Asian fan base, which was augmented by the club’s recent 2013 pre-season tour of Indonesia, Vietnam and Japan.
Bodog will now have the opportunity to provide Asian fans special betting offers centered around specific events as well as create marketing material and promotions utilizing the popularity of the members of Arsenal’s first team.
“As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia.” said Vinai Venkatesham, Head of Global Partnerships at Arsenal.
Asia is a key growth area for the group. One of the three rooms on the Bodog Poker Network is Bodog88, a Philippines-licensed, Asian-focused online casino and poker room. The only other skins are US-facing Bovada and its primarily Canadian-focused Bodog.EU; the company has mostly withdrawn from the European markets.
“The trust and loyalty both Arsenal and the Premier League stand for makes this the perfect partnership to continue the phenomenal growth of the Bodog brand in Asia,” Izhar Biran, Bodog’s Marketing Director, is quoted as saying.
Unlike the recent PaddyPower deal, the names of the players of Arsenal are not expected to be legally changed.