- Full Tilt sees welcome traffic spike, as it launches fresh player promotions for January.
- 30-day moving average shows the Full Tilt traffic drop has certainly now plateaued.
Full Tilt’s traffic has rebounded strongly since the holiday period, the latest traffic data shows, establishing a 30% lead in cash game traffic against its nearest competitor, PartyPoker.
The week before Christmas, PartyPoker briefly overtook Full Tilt following the merger of its bwin and Party player pools.
As the dust settled, however, Full Tilt regained its second place spot, and has since increase its margin following an impressive boost in the first week of 2013.
The seven day moving average of cash game players tracked by PokerScout now shows Full Tilt stabilizing its player base at around 5400 with Party substantially behind with approximately 3600.
The traffic spike at Full Tilt can be at least partially explained by fresh January promotions, including new reload bonuses and Happy Hours promos. The miniFTOPS XXI could also be having a positive impact on the cash-game tables. The a 35-event low buy in-tournament series kicked off on Sunday.
PartyPoker’s January promotion is targeted more at recreational players, with $300k in freeroll tournament prizes available throughout the month.
Full Tilt saw a protracted decline in traffic in the two months following its relaunch, but this decline has now found its plateau. For the resurgent PartyPoker, it will now look towards its “all-new” PartyPoker software, due in the next few months, to close the gap further.
This second place battle is, of course, dwarfed by market leader PokerStars, which boasts 3 times the traffic of both FTP and Party combined. The relaunch of Full Tilt has had surprisingly little effect on Stars traffic, which now represents over 50% of the entire real-money cash-game market.