- At yesterday’s New Jersey press conference Norbert Teufelberger, and Scott O’Neil, outlined their Dream Seat Series concept and gave details of their multi-year marketing agreement.
- Online poker players at the New Jersey partypoker site will have the chance “to win regular, courtside and VIP box seats to every New Jersey Devils and Philadelphia 76ers home game.”
- The use of bwin.party’s European sponsorship strategy which integrates branding across all media channels is, according to the press release, “the first of its kind for US-based sports organizations.”
At yesterday’s New Jersey press conference Norbert Teufelberger, CEO of bwin.party and Scott O’Neil, CEO of the Philadelphia 76ers, New Jersey Devils and Prudential Center outlined their Dream Seat Series concept and gave details of their multi-year marketing agreement.
Online poker players at the partypoker New Jersey site will have the chance “to win regular, courtside and VIP box seats to every New Jersey Devils and Philadelphia 76ers home game.” Seats at events and concerts at the Prudential Center, such as the January 22 Jay Z concert, can also be won.
Team partypoker’s Founding Father Mike Sexton said, “the Dream Seat Series adds an additional dimension of thrill to our offering that will appeal to a wide range of people who like a good game regardless of whether they’re watching it or playing in it.”
The new partnership will be revealed to fans by simultaneous “arena takeovers” on January 11. Partypoker branding will be prominent at the Devils v Florida Panthers game and during the Sixers match against the New York Knicks.
The branding will be fully integrated on all marketing channels, from social media and mobile apps to in-arena signage. TV and radio advertisements from partypoker will broadcast during games, which will be reciprocally promoted on the partypoker New Jersey website. Devils and Sixers fans will have access to exclusive offers at partypoker.
Sports sponsorships are a central element in partypoker branding strategy in all its markets. In Europe, bwin.party has sponsored the top teams across a number of sports which attract large audiences. Soccer teams such Manchester United and Real Madrid are global brands giving bwin.party marketing reach far beyond their home markets.
The use of its European sponsorship strategy which integrates branding across all media channels is, according to the press release, “the first of its kind for US-based sports organizations.”
