How to lose 95 percent of your poker players in 18 months.
In a deep-dive by Zvon, the rise and rapid fall of DraftKings’ Electric Poker is put under the microscope.
The new game promised action with its lightning-fast blind structure and a rule forcing all players to go all-in after just three levels. At first, the innovation seemed to catch on, but players soon soured on being forced into high-variance play.
After launching in Michigan, Pennsylvania, and New Jersey, Electric Poker’s revenue has now dropped to just 5 percent of where it started. The article argues that the mandatory all-in format, unique to DraftKings, is the main culprit.
