The Bodog Poker Network is set to expand further into the Asian market with the announcement Monday of a deal with TLC88.com.
Bodog’s poker product will complement TLC88’s existing casino and sportsbetting products. The 10-year old operation dubs itself a “community-based” gaming site and operates the slogan “healthy gaming starts here.”
The Bodog Poker Network currently operates in the United States under the Bovada.lv brand, Canada on Bodog.CA, and an Asian-focused Bodog88.com.
It recently closed its Bodog.co.uk site, which left players in Europe and beyond without a place to play Bodog Poker. The site will relaunch without a poker product, with a focus on attracting the Asian expat community to a new live dealer casino.
TLC88.com’s CEO Nick Lee, stated, “Poker is in its infancy in Asia but unlike most Western focused games lends itself well to the concepts of sharing and community that are so familiar to Asian gamblers.”
“The Bodog Network is different to the other poker rooms and works better for players who are new to the game which is what many of our customers will be,” he added.
Jonas Ödman, Bodog Poker Network CEO, reaffirmed Bodog Network’s new direction, quoted in the press release as saying, “We always felt the best place for the Network was Asia.”
European Bodog players without a home may spot that the TLC88 website appears to permit international sign-ups, although it is not clear what payment methods are available, and—with Yuan the only currency and the website language only in Chinese—there is little doubt as to the sole focus of the operation.
Poker on TLC88 is expected to go live by the end of November.