Optimal Payments

Optimal Payments has announced that it has entered into an agreement with the Borgata Hotel Casino & Spa in New Jersey allowing online gaming customers at BorgataPoker.com, BorgataCasino.com and nj.partypoker.com to use Optimal’s NETELLER products to complete financial transactions.

Difficulties in funding online gaming accounts and challenges associated with geolocation technologies have caused frustrations for players and are seen as the major reasons revenues from internet gambling in New Jersey have fallen short of expectations so far.

Borgata and partypoker will be offering customers instant access to their funds via NETELLER and Net+ Card services.

“Our innovative new payment service provides these market leading brands with our new advanced secure payment option that will support their growth in New Jersey,” said Neil Erlick, executive vice-president business development, Optimal Payments.

Hugh Turner, vice-president of finance, Borgata Hotel Casino & Spa highlighted the strategic importance of the deal with Optimal Payments: “With Optimal Payments’ NETELLER service, we can increase conversions while delivering an enhanced customer experience, securely and confidently.”

WSOP.com and 888poker began offering NETELLER services on their New Jersey internet gaming sites earlier this month marking Optimal Payments’ return to the US market after its US operations were shuttered by the US Department of Justice in early 2007.

Seth Palansky, Caesars’ Vice President of Corporate Communications, told pokerfuse, “it’s the PayPal for the gaming set so to speak, and we think it will help folks, in particular anyone who has had trouble depositing with credit cards.”

Optimal Payments expects to continue to expand its services to other non-gaming merchants across the US.