We’ve seen tremendous interest in BetRivers Poker since our multi-state launch
Exactly a month ago, BetRivers Poker expanded into three new states and launched a shared liquidity network spanning four states.
Since then, the operator has only grown stronger with each passing week.
Last Sunday, its two flagship Sunday tournaments not only met but crushed their guarantees, drawing a huge turnout. Building on that momentum, BetRivers Poker has now introduced two new promotions and extended its existing cash game leaderboard promo for an additional two weeks.
Each of the promotions is available to players from all four states where the site operates in: Pennsylvania, Michigan, Delaware and West Virginia.
“We’ve seen tremendous interest in BetRivers Poker since our multi-state launch, and that momentum has carried into July,” said Jesse Wilke, Director of Poker Marketing at Rush Street Interactive, speaking to pokerfuse. “Our flagship tournaments—including the Main Event and Mini—have continued to grow week over week, with many players returning regularly, which has been a key driver of that consistency.”
Indeed, the operator’s $100 Sunday Main Event nearly doubled its $12,500 guarantee, drawing 250 entries and building a prize pool of $23,125. That marks a big jump from the previous Sunday, which drew 166 entries, an increase of over 50%.
Its mini version, the $10 Sunday Mini Main, performed even better. It shattered its $2,500 guarantee, attracting a whopping 857 entries, a new record for the platform. The tournament ultimately paid out $7,841.55, up 91% from the previous week’s 448 entries.
| Date | $100 Sunday Main Event Turnout | $10 Sunday Mini Main Turnout |
|---|---|---|
| June 15 | 144 | 357 |
| June 22 | 165 | 346 |
| June 29 | 166 | 448 |
| July 6 | 250 | 857 |
Other Sunday events also posted solid numbers. For instance, the $5 buy-in Sunday Special Classic drew 347 entries, generating a prize pool close to $1,600 and the $50 buy-in event gathered 112 entries, exceeding its $4,000 guarantee by adding another $1,124.
- The best online poker software in the US with the lowest cash game rake.
- Generous 100% deposit match bonus up to $1000 ($250 in Delaware)
- Now live for players in Pennsylvania, Michigan, Delaware & West Virginia!
What makes these numbers even more noteworthy is the timing. The surge came during the July 4th holiday weekend, a period that typically sees reduced online poker activity, especially when the holiday falls on a weekend.
Part of the spike can be attributed to BetRivers Poker’s generous approach. The operator distributed tournament tickets to players ahead of the weekend, which undoubtedly boosted turnout.
“This past Sunday’s surge in turnout was especially encouraging,” Wilke added. “While we anticipated some slowdown around the July 4th holiday, players came back much more strongly than expected. We also ran targeted activation campaigns in a few states, including the distribution of additional tournament tickets, and were thrilled to see significantly higher engagement than projected.”
Full-Format Promotion Push
It’s been great to watch the community grow each week, and we’re excited to keep building on that energy.
Beyond tournaments, BetRivers Poker is making efforts across all poker formats, including cash games and sit and gos.
The cash game leaderboard promotion, originally slated to run from June 23 to July 6, has now been extended until July 20 due to high engagement.
Each week, $11,000 is handed out to the top-performing players in cash games. The mechanics are simple: for every dollar in rake generated, players earn 10 leaderboard points. The more leaderboard points, the more chances of topping the leaderboard. There are three separate leaderboard tiers based on stakes, allowing players at all levels to compete for prizes.
The room has also refreshed its sit and go promo. The newly launched SNG Startup replaces the now-concluded SNG Rapid Reload. Unlike its predecessor, this promotion is more generous and ongoing.
From July 8 to July 30, players who play SNG Select, BetRivers’ lottery-style sit and go format, can earn one free ticket per day, up to $10 in value. The ticket corresponds to the player’s highest buy-in of the day, will be awarded within 96 hours, and remains valid for seven days.
On the tournament side, the operator has introduced a new promotion called Rung It Up, replacing the MTT Early Bird offer. This new promo rewards players who reach final tables with free tournament tickets and runs from July 10 to August 6. To qualify, players need to:
- Participate in any tournament with a buy-in of $1 or more.
- Make it to the final table between Thursday and Wednesday of each promo week.
Players can win up to three tickets per week, one per tier:
- $1 to $5 buy-ins: $1 MTT ticket.
- $10 to $20 buy-ins: $10 Mini Main Event ticket (usable for Mini Main or Main satellite).
- $50+ buy-ins: $100 Main Event ticket.
With these promotions underway, players can expect increased activity across all three poker formats—tournaments, cash games, and sit & gos.
“It’s clear that BetRivers’ player-first focus is really resonating with our new multi-state audience—not only in tournaments but also at the cash game and SNG tables, where traffic has also been strong. It’s been great to watch the community grow each week, and we’re excited to keep building on that energy,” Wilke concluded.
