Cake Takes a Partner

Cake Entertainment N.V has announced a strategic partnership with Free Web Holding Ltd. to form Cake Next Entertainment Ltd.

“The company will strive to maintain a customer first focus at the center of its activities with a commitment to the highest levels of integrity, responsibility and value creation,” according to the press release.

Free Web Holding Ltd. is a licensed Maltese company boasting Francesco Merighi and Carlo Costanzia among its owners. Merighi is the founder of Play2B Ltd. and Goalgaming Ltd. which offered bonuses to victims of Gutshot Poker. Costanzia is one of the founders of Italian company Gioco Digitale and Bwin France.

Cake Poker launched in 2006 as the first skin on its own independent network. Other skins including Doyles Room and contributed to its rapid growth. However, the exodus of a number of popular skins, payment issues and eventually Black Friday left the network in poor shape.

In 2012 Lock Poker left Merge Gaming, and in a deal with Cake established the Revolution Gaming Network. Cake Pokertransferred its US players to the skin Juicy Stakes and eventually rebranded as WinCake.

The Revolution Network initially saw a boost in numbers, but plagued by cash out problems, its cash game traffic collapsed. From being a significant player in the industry, Cake’s fortunes have dwindled.