Gaming giant Electronic Arts (EA) has joined forces with World Series of Poker (WSOP) owners Caesars Entertainment to launch a play money poker game on Facebook.

Ring games and tournaments are supported with virtual rings and bracelets as prizes.

Gameplay is also accessible from Apple and Android smartphones and tablets, and shares a common liquidity pool with direct Facebook gamers. Only No Limit Hold’em is currently spread.

The announcement comes just weeks after PokerStars made a big push into social with its Facebook poker application.

Both will be looking to take mindshare away from the social incumbent Zynga, its Texas Hold’em Poker still one of the most popular apps on Facebook with over 30 million active monthly users.