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The US state regulated markets follow a different seasonal pattern, and end of month effects in Sweden distort its short term moving averages, but otherwise, the markets seem to have returned to a downwards trend.
Traffic Insight

The January cash game traffic peak has come and gone as seasonal trends reassert themselves.


The first two weeks of 2016 have seen global cash game traffic increase by 7.2%. The rise comes after a New Year slump, but even so, in the last week traffic hit its highest point since late April 2015.
Traffic Insight

A small decline on the week, but the seasonal traffic peak may yet be ahead.


A look back at cash game traffic statistics over 2015 shows that the format has continued to decline. A part of the reduction in traffic is due to the increasing popularity of lottery SNGs such as the PokerStars Spin & Go, but the industry trend towards the recreational player model is also having an impact as incentives for high volume play have reduced.
Traffic Insight: 2015 in Review

Poker Industry PRO’s annual review of cash game traffic in 2015.


The global cash game market managed a relatively weak gain of just over 0.25% this week, much less than we have seen in recent weeks.
Traffic Insight

A strong performance by PokerStars kept the dot-com market in positive territory, but everywhere else traffic slipped back.


This week’s increase of 4.8% in global cash game traffic, added to the strong gain last week, puts the market up by 8% in the last two weeks.
Traffic Insight

Later than hoped, but cash game traffic is finally accelerating towards year end.


Last week’s losses in global online poker cash game traffic were more than wiped out this week as players returned to the tables in sufficient numbers.
Traffic Insight

Back to boom as the December promotions lift traffic at almost all major operators.


November is coming to an end, and after the performance of the cash game traffic market during the month operators will largely breathe a sigh of relief.
Traffic Insight

Bright spots of activity are visible at MPN and in the French market, but November was not a good month for global cash game traffic.


The global cash game traffic market fell by 0.8% on the week, giving up all of last week’s gains. Winamax dropped back out of the global top five rankings, but may be able t hold on to 6th position.
Traffic Insight

PokerStars & partypoker are having a poor November at the cash game tables.


The 2015 WSOP Main Event final table took poker to a mass audience around the world this week, but there was no corresponding global boom in cash game traffic which rose just 0.8%.
Traffic Insight

The WSOP effect was visible in US markets, but failed to boost global cash game traffic.


Global cash game traffic found itself back in decline this week after dropping by 1.3%. The European segregated markets kept the figures looking better than they would have been, with traffic gains across France, Italy and Spain.
Traffic Insight

In a reversal of last week, the dot-com market slid back while the European segregated markets accelerated.


After a couple of week’s of decline, global cash game resumed its upwards trend with an increase of just under 1%.
Traffic Insight

Globally, traffic resumed its upwards march, but European segregated markets continued to drag on the overall numbers.


A 1.9% downturn in global cash game traffic signalled a bad week for plenty of online poker operators.
Traffic Insight

The road to recovery is not a straight line path. This week the market zagged rather than zigged to drop almost 2%.


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