BetRivers has reached its highest ever market share in US regulated online poker, based on the latest estimations compiled by Poker Industry PRO. According to this data, its share of the US online poker market was 10.0% in July 2026. That just beats out the 9.7% reported in May 2026.
Despite these impressive numbers, this actually understates its performance. BetRivers Poker has yet to go live in one of the biggest available markets, New Jersey. In the markets in which it does operate, it has taken a larger slice of the pie: 14% in Pennsylvania and 15% in Michigan. Its unique position in Delaware and West Virginia, where it is the only regulated poker provider, extends its footprint.
In terms of absolute revenue, PRO estimates that BetRivers generated over $900,000 in revenue from poker in July, by far its best yet. Compared to the same month a year ago — the first when it had a four-state network — revenue has grown an estimated 36%.
Its market share has grown from 7.1% a year ago to 10% today. Carving out a double-digit market share is an impressive feat considering the attention on the competition over the summer. A lot of focus has been on PokerStars Exclusively on FanDuel, which relaunched in April 2026 with a new three-state online poker network.
It came with a big tournament series, major promotions, and a large signup bonus available to old PokerStars players, existing FanDuel customers, and new signups. Revenue at PokerStars x FanDuel has grown from an estimated $2.2 million in July 2025 to $2.5 million last month.
Then, of course, there is the World Series of Poker which, in early January, was still in full swing. The Main Event ran until July 15 and big events ran in tandem online. There were WSOP online bracelets until July 14, which was followed by a huge Circuit Series and additional promotions.
Yet despite these forces, BetRivers Poker is managing to find its own growth.
Traffic numbers supports this. According to data available exclusively on PRO DB, using data tracked by SharkScope Analytics, BetRivers’ PRO Score — a blended metric that combines cash game traffic and tournament entries — sat at 159 in July 2026. A year ago, it was 120, suggesting growth of 33%, in line with estimated revenue growth.
BetRivers first launched online poker in Pennsylvania in October 2024. Then, nine months later, it took a huge leap forward: going live simultaneously in Michigan, West Virginia and Delaware to form a four-state online poker network. It accomplished many firsts in US online poker overnight: The first site to launch in West Virginia; the first to go live in multiple states simultaneously; the first Delaware poker offering in 18 months.
But the biggest prize is still out there — creating the first-ever five-state online poker network. With its monopoly position in Delaware and apparently the only site interested in West Virginia, it is a prize that only BetRivers is positioned to claim. To do so, it just needs to launch in New Jersey, one of the oldest and most active and competitive states in the US.
After rapid expansion across the US and a successful deployment in multi-state shared liquidity, it was expected that NJ would follow suit soon after. Pokerfuse believed that it was poised for launch some six months ago. But the launch has proven elusive. Regulatory approval is presumably still pending; there are extra hurdles with New Jersey poker — particularly surrounding its laws requiring gaming servers to be located within Atlantic City — which likely underpins the delay.
Still, pokerfuse believes that it is in the cards, and is expected to go live in 2026. When it does come, BetRivers will finally be on a level playing field with competitors: it opens up about 30% of the US market and we should see its revenue grow rapidly in response.
