- “While the Company continues to evaluate its real money gaming products in the United Kingdom test, Zynga is making the focused choice not to pursue a license for real money gaming in the United States.”
- Zynga launched its real-money poker and casino product, Zynga Plus Poker and Zynga Plus Casino, for UK customers in partnership with bwin.party.
- The group recently demoed its real-money Facebook platform at the World GES conference in July.
Zynga will not seek to enter the real-money gaming market in the United States, the group announced along with its 2013 Q2 financial results Thursday.
“Zynga believes its biggest opportunity is to focus on free to play social games,” it was stated.
“While the Company continues to evaluate its real money gaming products in the United Kingdom test, Zynga is making the focused choice not to pursue a license for real money gaming in the United States. Zynga will continue to evaluate all of its priorities against the growing market opportunity in free, social gaming, including social casino offerings,” it was concluded.
Zynga launched its real-money poker and casino product, Zynga Plus Poker and Zynga Plus Casino, for UK customers in partnership with bwin.party in April.
The real-money poker room is a skin of the PartyPoker network and shares the same player pool. The group recently demoed its real-money Facebook platform at the World GES conference in July.
So far it has had a negligible effect on PartyPoker’s traffic, as predicted.
In December 2012, Zynga started the pre-license application process to offer online poker in Nevada.
At the time, Zynga saw the US market as “an opportunity that’s further out on the horizon based on legislative developments.”
In its earnings call, Zynga stated that revenues from poker—primarily its Texas Hold’em Poker social app—have shrunk for the 3rd straight quarter. The product faces increased competition in the Free to Play space, with the likes of PokerStars launching its Facebook version of its popular online poker room and recent entrant IveyPoker.
