Unibet to Overhaul Loyalty Program with Simplified Rakeback-Style Rewards Unibet to Overhaul Loyalty Program with Simplified Rakeback-Style Rewards
Key Takeaways
  • Unibet has revealed that it will be rolling out its new loyalty program across all markets on April 1.
  • The system is designed to give the operator flexibility in different markets.
  • The loyalty program equates to a minimum of 10% rakeback for any player that pays at least €5 in rake in a quarter.
  • It goes up to 51.1%—one of the best on offer in the industry—for those that can contribute almost €44,000 in rake in a quarter.
  • It will also unlock different levels of Game Lab, a new feature teased back in August.
  • Players in Ukraine, Belarus, Russia and Poland, will have lower rewards as they are “bad for ecology.”

Unibet has revealed that it will be rolling out its new loyalty program across all markets on April 1, which will offer over 50% in rakeback to its highest volume players.

The operator will scrap its existing challenges system, which tasks players with completing different missions at a variety of games to receive monetary rewards.

In its place will be a system based purely on volume: The more a player contributes in rake across any real money online poker game, the more cash rewards they receive.

The system is designed to give the operator flexibility in different markets. It will reduce—even remove entirely—the monetary rewards for players in certain countries. This includes markets where it cannot offer promotions under local regulations as well as those “bad for the ecology,” the operator stated.

“The ambition has been to build a new loyalty system with gamification added to the regular poker game play with measurable and fun progression that unlocks rewards in all markets,” the company stated, “even the ones that don’t allow monetary incentives.”