- Senator Richard Di Natale has called for a complete ban on sports sponsorship by gaming companies.
- The demand comes during a national election campaign which will determine whether there is a real likelihood of online gaming regulation.
- A previous campaign to ban live odds advertising during televised matches was successful.
The recent conclusion of so many soccer sponsorship in Europe deals ahead of the start of the coming season throws into sharp relief the potential impact of Australian calls for such sponsorships to be banned.