Key Takeaways
- The Nevada experience, where WSOP Nevada has now overtaken Ultimate Poker (UP) in cash game volumes suggest that even if PokerStars is late to enter the New Jersey market, it could pick up ground quickly.
- John Kempf of RBC Capital Markets said that the; “Borgata should have first-mover advantage because they are first in building market share. But in the end, we view it more as a mild than significant positive.”
- PokerStars will not be in at the beginning of the New Jersey market—but as WSOP Nevada has proven, that is a disadvantage that can be overcome.
The online poker traffic in the regulated Nevada market, where WSOP Nevada recently overtook Ultimate Poker (UP), is a clear demonstration that first-mover advantage in a new market might not be as valuable as some expect.
