Marketing Insight


There is no doubt now that online poker operators are taking Twitch very seriously, utilizing their pros and celebrities to try to reach the wider gaming market that flocks to streaming services in millions to watch and learn. Expect efforts to double this summer following the news this week that YouTube will launch a dedicated streaming service.

YouTube Gaming, set to launch first in the US and UK markets, is a new app and website that promises to connect players “to the games, players, and culture that matter … with videos, live streams, and the biggest community of gamers on the web—all in one place.”