- In Q1 2019, poker made up just 15% of the group’s $200 million in online gaming revenue.
- “Zynga Poker continues to recover from platform changes and adjustments to its in-game economy that began in mid-2018.”
- This softness comes from both an economy problem in the Zynga Poker product, and platform changes at Facebook which led to a loss of active customers.
- Despite Spin and Win’s apparent success with engaging players, this weak performance will extend into Q2.
Ecology and platform problems impacting gaming revenue at Zynga Poker have extended into the first quarter of 2019, the latest financial results from the company show, as executives have reassured investors that it expects for growth in the back half of the year.
Zynga Poker, the company’s highest grossing single title in its product portfolio, has been recently suffering from declining revenues. In Q1 2019, as reported last week, poker made up just 15% of the group’s $200 million in online gaming revenue, its lowest in over three years.
Extrapolating from these relative figures, poker revenue of $30 million represents the lowest single quarter of revenue since 2016 and is the third quarter of double-digit declining revenues on a year-over-year basis.
